I’d like to use this blog piece to tell developers
about the ‘Made in Creative UK’ campaign that aims to raise the profile of UK
game developers. The seed of this idea
for the campaign started when I attended the launch presentation of The Livingstone
Hope report (also known as the Next Gen. report) commissioned by the government in February 2011.
One observation made in the report
was that so few of the public in the UK (or anywhere else in the world) know
that the UK is responsible for many high profile video games. This means that
students in the UK are less inspired to learn the skills required for careers
in the games industry. Sadly IT (Information Technology) is seen by the
brightest students as the worse subject on the curriculum.
I spoke to Ian Livingstone and Ed
Vaizey about this at the reception afterwards and proposed that the government
issue a ‘Made in UK’ logo that developers could use. I believed that developers
would be keen to display this on their games and websites for the greater good
of the UK games industry. They both said that would support such a campaign.
Unfortunately, after many
meetings, I was unable to find government department that would launch and
administer the campaign, so I decided to do it myself. I designed a logo,
created the website and then starting contacting many friends in the industry
to join the campaign.
The campaign has very clear
goals:- · Inspire
students to learn important skills for the digital economy in the UK · Raise the
profile of the UK Games Industry across the world to promote global
partnerships · Raise the
profile of an important 21st century industry with the general public
The campaign has the endorsement of government
officials, trade bodies and leading industry supporters, including: - Ed Vaizey (Culture Minister), Ian
Livingstone (Industry Spokesman), Dr Richard Wilson (CEO - TIGA), Dr Jo Twist
(CEO - UKie CEO), Karen Price OBE (Chief Executive - e-Skills UK), Hasan
Bakhshi (Director of Creative Industries, NESTA). Caroline Norbury (CEO -
Creative England), Kate O'Connor ( Deputy CEO - Creative Skillset), Kelly Smith
(BAFTA) and recently Nick Baird (CEO - UKTI)
I’d like to see British developers promoting the
origin of their game. The world is very aware of many British pop stars, film
and TV stars, and creations like James Bond and Harry Potter, but the origins
of video games are largely unknown.
I’d like students and their parents, studying new
computer science lessons to appreciate that there are game developers all around
them, hence the developer map on the website, and that there are great jobs
full of challenge and creativity. Making games is a very real and very
rewarding career in the 21st century.
I’m delighted by the fast and overwhelming response
I’ve had by UK developers embracing this important campaign, it started with
Game developers, as it’s my background, but I see all creative digital content
creators joining in, as the UK is world leading in all fields of digital media
and we rarely get the recognition we deserve.